Scratchcards
How they work
A scratchcard (also called a scratch off, scratch ticket, scratcher, scratchie, scratch-it, scratch game, scratch-and-win or instant game) is a small token, usually made of cardboard, where one or more areas contain concealed information. They are covered by a substance (usually latex in silver or gold) that cannot be seen through, but can be scratched off.
In some cases, the entire scratchable area needs to be scratched to see whether a prize has been won, or to reveal the secret code. The result for the cardholder does not change based on what portions are scratched off or not. In other cases, selected areas have to be scratched. This may apply in a quiz, where the area corresponding to the right answer is scratched, or in gambling, where depending on which areas are scratched one wins or loses. In these cases the card becomes invalid if too many areas are scratched. After losing one can scratch all areas to see if, how, and what one could have won with this card.
Each campaign is vigorously controlled from the outset, identifying the overall budget of the campaign, detailing all winners and their scheduled distribution over a given timeframe. Distribution can be national or international and operates in accordance with clients needs
Ideal for Instant Win promotions, Point of Purchase, Fund Raising campaigns, Parking Permits, Football Collector Cards and Trivia Questions and Answers. They are suitable for either small targeted audience or promotional national campaigns.
These cards can be inserted into publications/newspapers, door to door distribution or personalised to a select audience.
Each card can be coded to enable the measurement of the campaign’s success rate. The cards are suited to a range of markets including promotional, drinks industry, council resident parking permits, retailers and shopping centres.
A classic favourite
The timeless favourite that everybody has done. A simple scratch off game works great for business or consumer promotions.
Add a scratch off game, to any type of marketing programme, for better results:
- in-store traffic builder
- online traffic builder
- in-pack / on-pack sales incentive
- point of purchase
- direct mail
- magazine inserts
- incentive programs
- exhibition handout
- foot traffic handout
Scratch off cards draw attention to your product, brand or service.
The results have been consistent over the decades. They are consistent because the scratch off card works. The benefits are:
- People like taking a coin and scratching away. For a second, feel like a kid: 'I might win!'
- Prizes generates a winning feeling that people enjoy. The chance of winning the Grand Prize is exciting.
- Remember that small prizes are effective. Coupons or simple offers, generate a winning feeling.
- Everybody likes to feel like a winner.
- Your product or service is being directly associated with these positive feelings. We all have feelings, let's make them positive.
FAQs
How many do I have to produce?
As with any form of printed matter, the unit cost is greatly reduced the more that is printed. If a number of targeted campaigns are planned, and the quantities are reduced, it may be cost effective to produce all together and distribute at a later date.
Who decides where the winners are located and how they are controlled?
Mapped areas are identified and winning locations are selected from the initial brief. Code numbers or security checks can be located on each card to verify validity of claim.
Can I have a campaign that runs continually over a given period?
Yes, campaigns can last for up to three months and we can distribute a given amount per month/week with winners equally shared across the areas.
Do I need insurance?
It is recommended that insurance to cover against any eventuality is sourced but only for those campaigns with high valued winners.
How can I be assured security is maintained?
All campaigns are produced under one roof. In addition SPD have CCTV and swipe card access to maintain security and confidentiality. In the production process, all surplus printed waste showing winning combinations is shredded.