Crack Open Cards
How they work
Crack open cards also known as Break Opens, breakopens or break open cards, on which there are concealed letters, numbers, or symbols that have been predetermined as winners. The cards are made of board and contain perforated cover window tabs, behind which the combinations are printed. The recipient/purchaser must "crack open" the card, or pull the tabs, to see the information printed within, and then must confirm with winning combinations printed on the back of the card.
This card is ideal for selective audiences with a high value promotion.
Hidden within a totally sealed card is another smaller card that can only be revealed when the outer card is cracked open and pulled apart. The inner card can contain a sequence of images/numbers which can be matched against a published listing of winning lines. The customer needs to retain the card and continually check the line.
This promotion can last over a given period for customers to increase their regular buying trends.
This type of promotional card is ideal for newspaper or magazine promotion inserts into paper, drinks industry, retailers or handed out at point of purchase.
FAQs
How many do I have to produce?
Under normal circumstances this card is not produced in high volumes, but as with any form of printed matter, the unit cost is greatly reduced the more that is printed. If a number of targeted campaigns are planned, and the quantities are reduced, it may be cost effective to produce all together and distribute at a later date.
Who decides where the winners are located and how they are controlled?
Mapped areas are identified and winning locations are selected from the initial brief. Code numbers or security checks can be located on each card to verify validity of claim..
Can I have a campaign that runs continually over a given period?
Yes, these campaigns can last for a few weeks and we can distribute a given amount per week with winners equally shared across the area.
Do I need insurance?
It is recommended that insurance to cover against any eventuality is sourced but only for those campaigns with high valued winners.
How can I be assured security is maintained?
All campaigns are produced under one roof. In addition SPD have CCTV and swipe card access to maintain security and confidentiality. In the production process, all surplus printed waste showing winning combinations is shredded.